Deliver quality ad experiences that can reach audiences by their preferred touchpoints like video and audio.
Aiming to stand out from the crowd and surpass consumers’ expectations, CTV advertisers have to be allied with publishers and very savvy at applying innovative advertising techniques, like frequency capping, competitive ad separation, and deduplication.
Geautomatiseerde systemen en algoritmes zorgen ervoor dat een advertenties geraken getoond aan de perfecte personen, die wij samen met u dan ook hebben afgebakend mits uw spelers.
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With the growing popularity ofwel Programmatic Guaranteed, an increasing amount of non-commoditized inventory is becoming available to advertisers programmatically.
Groupe SEB, a manufacturer of domestic appliances and cookware, used Amazon DSP campaigns across both Amazon-owned and third-party supply networks. This helped them to engage audiences and bring them relevant products, while also driving ROAS.
Header bidding allows publishers to obtain bids before their direct deals are loaded in their ad server.
BuySellAds Je kunt ook ‘fallback’ advertentie opties selecteren die kunnen verschijnen mits je nog geen plek bezit verkocht.
Ad control: Publishers can fully control who can or cannot website advertise on their platform, including having the ability to blacklist certain advertisers.
Programmatic advertising uses workflow automation and machine learning algorithms to deliver the most effective ads to audiences based on a variety of signals, like shopping patterns.
However, some folks in the digital advertising industry have questioned whether the mass collection ofwel user gegevens to power 1-to-4 targeting has helped or hindered the evolution, success, and popularity ofwel programmatic advertising.
Programmatic advertising gives brands or agencies the ability to automatically bid on ad spaces on a wide variety ofwel publications and channels.
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